Clear, consistent, AI-ready content that works for your readers – and for the tools they now use to find it
I help organisations adapt their content for the AI search era and write with one voice using clear, practical style guides.

Adapt your content so it works for AI

Give your content the best chance of being found – and recommended – in the new era of search.

Why you need a style guide

Help your team write with one voice – and save hours of avoidable edits – with a clear, practical editorial style guide.

Use the open-access style guide

Free, generic editorial style guide you can copy and adapt – no sign-up required.

From the blog

When ‘Spanish bird’ is wrong, and why that matters

Literal translation, dynamic equivalence, and what AI has changed – and hasn’t…

FAQs: dinosaurs of web navigation finding a new purpose

The AI-shaped revival of FAQs…

Correctness isn’t just pedantry – it’s AI fodder

Clear, well-structured writing is the only kind of SEO that still works…

Ready to talk?

Tell me what you’re trying to achieve and I’ll suggest a starting point.