AI search visibility review – pilot

A clear-eyed look at how your organisation is represented in AI-generated answers

People are increasingly using AI tools such as ChatGPT, Perplexity and Copilot to research organisations, compare options and form first impressions.

These systems do not work like traditional search engines. They summarise, infer and recommend based on how clearly they can understand and trust the information they find.

This pilot service offers a structured, editorial review of how your organisation currently shows up in AI-generated responses, and what you can do to improve clarity, accuracy and credibility.

It does not promise rankings or guaranteed visibility. It helps you understand where you stand, where the risks lie, and what sensible next steps look like right now.

Who this is for

This review is designed for organisations that:

  • rely on expertise, reputation or trust rather than volume marketing
  • want to understand how AI tools are likely to describe them to potential clients
  • prefer careful, evidence-based guidance over hype
  • recognise that AI-driven search is evolving quickly

It is particularly relevant to professional services, consultancies and business-to-business organisations, but suitable for any organisation where clarity of positioning matters.

What this pilot covers

The review focuses on understanding and interpretation rather than implementation.

AI visibility snapshot

A qualitative check of how selected AI tools currently describe your organisation when asked realistic, relevant questions, including:

  • whether you appear at all
  • how you are characterised
  • which alternatives or competitors are mentioned alongside you

This is exploratory by nature and treated as indicative rather than definitive.

Clarity and positioning review

An editorial assessment of key pages on your site, focusing on:

  • how clearly your role, audience and value are expressed
  • whether your messaging is consistent and legible
  • where ambiguity or over-complexity may cause problems

Authority and trust signals

A light-touch review of visible cues that AI systems tend to rely on, such as:

  • how expertise and credentials are framed
  • the presence of clear explanatory content
  • consistency across your owned channels

Risks, gaps and priorities

Clear identification of:

  • where AI tools are likely to misinterpret or overlook you
  • the most significant issues to address first
  • what is worth doing now – and what can wait

What this pilot does not include

To keep the scope clear and useful, this pilot does not include:

  • content rewriting or implementation
  • ongoing monitoring or repeated testing
  • guarantees of inclusion or visibility
  • technical audits or code-level changes

The review focuses on visible content and messaging. Technical implementation details, including structured data and Schema.org markup, are outside scope unless agreed separately. In most cases, improving visible clarity and consistency has a greater impact on how AI tools interpret organisations than technical annotation alone.

What you receive

  • a concise written review in PDF or slide format, typically 8–12 pages
  • clear, prioritised recommendations in plain English
  • explicit notes on uncertainty and limits
  • one 60-minute walkthrough call to discuss findings and next steps

No dashboards. No automation. No jargon.

Why this is a pilot

AI-driven search is still shifting. Rather than over-selling certainty, this service is offered as a tightly scoped pilot at a reduced fixed fee.

This allows:

  • an honest assessment of what is genuinely useful right now
  • a clear boundary around scope and effort
  • space to refine the service based on real-world use

In return, I may ask for permission to anonymise insights for future case material. This would always be agreed in advance.

Pricing

AI search visibility review – pilot: £750 + VAT

  • fixed scope
  • fixed price
  • limited availability

Is this right for you?

If you are looking for guaranteed visibility, growth hacks or AI “optimisation”, this is probably not the right service.

If you want a thoughtful, editorially grounded assessment of how AI tools are likely to interpret your organisation – and what to do about it – it may be.

If you would like to explore whether it is a good fit, the next step is a short, no-obligation conversation.